Over 30 delegates gathered in Loughborough this month for an exclusive Envireau Knowledge seminar facilitated by Dr Hazel Gibson and Professor Iain Stewart from the Plymouth University, on how to communicate key geoscience challenges to the public.
The attendees were from a variety of industries that involve commercial activities below the ground. At the seminar, Hazel and Iain discussed how through understanding the public’s view of what lies beneath their feet, we can improve the way that we communicate about controversial geological issues, and increase the chance of a quicker, positive outcome for developments.
Hazel and Iain explored the space between the public’s personal experience and misconceptions, and demonstrated how the gap can be used to gain a greater understanding of the public perceptions of geoscience. Following a session explaining the links behind perception, misconception and geology, an interactive session drew from the personal experience of the attendees, as well as current research into geoscience communication, to develop strategies for effective engagement.
Participants found the session invaluable:
“A thought provoking and insightful seminar for professionals involved in public engagement”
“Very engaging with lots of practical ideas and strategies for effective communication”
“Good use of interactive sessions to make subjects more engaging. Good mix of people within the group and very knowledgeable presenters”
A day of interactive learning with plenty of interesting discussions; it was certainly an insightful and thought provoking day. Thank you to everyone who participated.