On Wednesday 26 November, IGRAC launched its new animated video ‘Groundwater, the Hidden Resource’. IGRAC initiated the #HiddenResource campaign because although 50% of the world’s population depends on groundwater every day, there is still a lack of awareness about the importance of this precious resource.
Organisations such as UNESCO, United Nations, UNICEF and UNEP have already shared this video with their followers on Twitter and Facebook, resulting in a social reach of over 7 million people. Curious about the video? Watch it here.